Doing more with less travel, expense, and time seems to be the corporate theme in modern business. The use of collaborative technologies as those in the Google suite allow employees the opportunity to effectively contribute to ROI, sales, collective intelligence, and of course, communication.
Imagine the power of the marketing division communicating to the operations division with collaborative spreadsheets, presentations, calendars, and up-to-date messaging with the use of Google Docs, Google Calendar, or Google Wave[1]. Companies can increase the power of multi-divisional units working holistically together, maximizing strategic goals and accomplishing the corporate missions.
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