The phenomenon of online availability has affected businesses, organizations, and individuals alike. Businesses have seen the power and cost effectiveness of informing and serving their customers in an online 24/7 environment. Although professional blogs can be used internally or externally, I will focus on external blogging. Professional blogs, if used correctly, can be a strong marketing tool, provide interactive journaling, and initiate feedback.
Marketing is vital to business success. One such way blogs can aid in the marketing process is through cross-promotional deals, where two companies will jointly agree to promote each other’s product or service. These joint ventures allow readership from one blog group to learn the products and services of another company.
Customers expect “real-time performance” (Thill/Seitel, pg. 542). For example, if customers need detailed information about a particular product or service, a professional blog would readily provide access to that information. Additionally, feedback on a well-orchestrated blog page combines information as well as customer comments/suggestions. This dynamic exchange affords the companies opportunities to consistently better their products and services, while learning customer trends and expectations. Overall, company competitive strategies can be strengthened with marketing, journaling, and customer feedback from the professional blog site.
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